Blockchain Industrien

3 areas that are revolutionized by blockchain

Blockchain technology is on everyone’s lips. More and more companies are working on adapting their business models to the Blockchain technology. Even though they still associate many of them with cryptocurrency, it is by far more than bitcoin and ethereum. Blockchain offers transparent, reliable and fail-safe data recording and transmission. This technology, which quickly became a hype, is capable of making the organizations that use it not only more transparent and efficient, but also safer. Blockchain can be used in almost all industries where data exchange is involved. Three of them are described in more detail in this article.


Startups und der Mittelstand

Start-ups and SMEs – how companies can learn from each other

In today’s business world, new factors count that were unknown to classical entrepreneurship. The dynamics and agility of the individual processes are now a guarantee for the success of the company. Entrepreneurs need to rethink, because tomorrow’s winners are the ones who help shape change and the future. However, small and medium-sized businesses in particular often find it difficult to do so. In the search for a solution, SMEs are therefore increasingly turning to the start-up scene and are trying to learn from the young, innovation-driven founders and adapt their methods to the classic business models.


digina Story

Our digital life – a digina story

Digital services and devices are changing our lives more and more. On one day alone, we generate 2.5 trillion bytes and I suspect that this number has become obsolete again at this moment while I am writing these words. We have realigned our lives. Our smartphone is a calendar, navigation system and TV, our conversations run via WhatsApp, Facebook or e-mail. Analog is out and digital is the new normal.


Digitaler Handel - Nachkaufphase

Customer needs in digital retail – after-sales

The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact on his long-term loyalty. In the increasingly digitalised retail, the re-purchase is the phase in which the object is finally used and evaluated. It offers retailers the opportunity to intensify and strengthen customer relations through good service and targeted communication. However, some aspects that were particularly important to the focus group surveyed must be taken into account.


Digitalisierung des Handels - Kaufphase

Customer needs in digital retail – sales

In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they only have a limited influence on him, they can convince him here. In this phase, the actual act of purchase takes place in the store or virtual POS. Various factors play a role for the customer. Media specialist trend research has shown that not only the presentation of the products, but also the specialist staff and the purchasing process play a central role in the consumer’s decision-making process.


Startup Finanzierung

The 5 most common ways of startup financing

When you launch a startup, there are many aspects to consider. Especially in the area of startups, every step has to be carefully considered, because inexperienced founders often fail due to some of the basics of business. Even if there are coaches who foresee and help to circumvent the most common mistakes made by most startups, there is one issue that also plays a role in the most sophisticated business model – the question of financing.


Innovation explained: Order in Store

In today’s society, time is an increasingly important part of everyday life. Be it long office hours or limited mobility, it is not always possible to reach the shop during opening hours. For this reason, drive-through shopping and order in store, for example, are becoming increasingly popular. Simply order online and then pick up the pre-packed bags at the supermarket. Another approach is the principle of the stationary goods box, in which the delivered products can be stored.


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