Alexander Pinker
Alexander Pinker
Master of Science (Corporate Communication)

Digitization Expert, Innovation-Profiler, Futurist, Innovation and Marketing Consultant, New Media Specialist & Startup Business Enabler.

Work Experience

2011 - now

Marketing & Innovation Consultant
Medialist Group
Strategic and operational consulting in the fields of Digital Transformation, Customer Journey Management, Online- and Social Media Marketing, Innovations and Trends. Also Lectures on Digitalization, Customer Journey, Trends and Digital Brand-Positioning for companies.

2015 - now

Projekt Manager Multimedia & New Technology
GMM AG
Responsible for developing communication strategies including audio-visual, media and online projects, aiming for a long-term brand positioning and improved company image. Development and implementation of digital communication and brand strategies.

2017 - now

Lecturer "Trend- and Innovationmanagement"
University of Applied Sciences Wuerzburg-Schweinfurt
Lecturer in “Trend- and Innovationmanagement” at the University of Applied Sciences Wuerzburg-Schweinfurt.

2013 - 2015

Crossmedia, Corporate Communications & Public Relations Trainee
GMM AG
Crossmedia, Corporate Communications and Public Relations Trainee with focus on audio-visual Media, Online-Media/-Marketing, Mediaplanning, PR, Consulting, Strategic Communication & Branding.
Volunteer Work

2015 - now

Board Member
Startup-Network SUN e.V.
Voluntary work as board member of the startup network SUN. Responsible for the communication and strategic coordination of the 11 SUN regional groups in Germany and England and the approx. 900 members.
Education

2013 - 2016

Master of Science
FOM University for Economics & Management
Corporate Communication

2009 - 2013

Bachelor of Arts
FHWS - University of Applied Sciences Wuerzburg-Schweinfurt
Media Management

INNOVATION-PROFILER, FUTURIST, STARTUP-EXPERT

“Innovations are characterized by an incredible novelty and complexity. It is what drives me to illustrate this complexity for companies and the general public and to make them aware of the future.”

Alexander Pinker is an innovation profiler, futurist, new media specialist and start-up expert. Pinker was born in 1989 and has been working in cross-media communication and innovation and marketing consulting for several years. He founded the company “Medialist” in 2011 during his Bachelor of Arts studies in media management at the University of Applied Sciences Wuerzburg-Schweinfurt. He completed his academic education with a part-time Master of Science in Corporate Communications at the University of Economics and Management (FOM). Here he wrote his Master’s thesis on “Innovations in Retail”, in which he developed innovative customer journeys and customer segments on the basis of comprehensive trend and consumer research, exemplary for food and fashion retailing. He finished his studies as one of the best in his class.

Also in 2011, Alexander Pinker started working for GMM AG as project manager for multimedia and new technologies. In this field, he has focused on cross-media storytelling, strategic communication and innovative multimedia forms of communication.

Since 2015, Pinker has been a member of the board of the Startup-Network SUN e. V., which helps active and future founders, entrepreneurs, investors and mentors from different branches and in different phases of the foundation and supports them voluntary as a business enabler on their way through the corporate world. The association, which operates throughout Europe, currently has around 1,000 members.

Since 2017, Pinker has been a lecturer at the University of Applied Sciences Wuerzburg-Schweinfurt in the subject “Innovation and Trend Management”.